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The Baltimore Certified Tourism Ambassador Program

The objective of the Certified Tourism Ambassador^TM program is to increase tourism by inspiring front-line hospitality employees and volunteers to turn every visitor encounter into a positive experience.

Administered through the Tourism Ambassador Institute^TM, the CTA program is a certification program that mobilizes a destination's front-line employees to make every visitor experience special through enhanced customer service and a detailed knowledge of Baltimore's history, heritage, neighborhoods, museums, attractions and other visitor appeals.

If front-line employees, volunteers, city employees and others who come into immediate contact with visitors provide accurate information and quality service to convention attendees, visitors, business travelers, etc., they are more likely to have a positive experience. Visitors who have a positive experience are more likely to return at some point in the future.  They will share their perceptions with their friends, because, as research shows, word of mouth is the most powerful marketing tool.  Everyone benefits - the visitor, the hospitality industry, the local economy and the front-line ambassador.

Requirements to earn the CTA designation:

• Complete Pre-Reading and Pre-Class Exercises
• Active Participation in 4-hour Classroom Session
• Pass Exam
• Demonstrated Commitment to Annual Renewal of Certification

Upon completion of all program requirements, front line employees and volunteers are awarded the CTA designation and may use the initials CTA behind their names, i.e., John Smith, CTA.

Ready to get certified? Download the CTA Pre-Class Reading and Reference Materials. For additional information on the CTA program please visit www.CTANetwork.com.